In it, he makes a specific criticism that not only do hospitals that purchase diagnostic scanners tend to make greater use of it, but that quite often, an above-average count of referrals to diagnostic imaging centers (which are places which only do MRI and CT scan work) are one of the leading indicators of out-of-whack pricing for a given hospital.
Patients still reflexively follow their doctors orders. So if their doctor says an MRI or two is required before he proceeds with treatment, the patient will happily get the MRI done.
Changing the ingrained behavior of patients in this regard is a must if we expect to be able to control this particular aspect of medical cost increases.
sbercus10 has done this thread a huge favor in his comment (https://news.ycombinator.com/item?id=6015542) where he provides the following link to a PDF of Brill's Time article: