I don't understand this at all. This is a personal blog. That means that the people who read it do so for no other reason than that he's interested in what he has to say. A blog is a platform to say whatever you want to say. If that's thinly veiled advertising, then so what? What you consider advertising someone else with a different background might consider insightful. I don't understand the dishonesty charge. There's nothing he's 'supposed' to be doing with it. So how could someone say he's pretending it's something it's not?