Ask HN: How do you sell and promote web application consultation work?

I work at a consulting shop and manage the web app development team. This is a question we struggle with as well. We've called it "custom business applications", "web applications", or simply "business applications".

Sometimes, it helps to focus less on the technology and more on the process of how you'd help your clients and the value you provide. Don't bother mentioning that you do "web" apps (as opposed to mobile or desktop). Describe the process and how you do what you do. That gets the conversation going, after which you can start discussing technology.

I had a very similar problem. For Web Apps I realised it was easier and more effective to just say "Website".

But I also realised I needed to flip my value proposition altogether anyhow.

Is it possible you're over-looking something else?

What I mean to ask is - How do you know that is what's holding you back?

I've been writing custom web apps for awhile now and with my less technically astute clients I usually just refer to the application as a "system" that they can access from your web browser.

Eventually clients will call for help and say "I need you to look at the system." or "Can you login to the system and change something?"

Also, and this is just my perception and probably not 100% true, I feel like you get less pushback on things like pricing when you tell them you are building them a system and not a website.