Ask HN: Website name containing 'shit'. Bad idea?

Anecdote: when I tried to buy AdWords for my "No BULLSHIT guide to math and physics" google said I needed a special permission.

Then I talked to someone on the phone and they said they cannot have shit in the advert, not on the page the user would go to after clicking --- the person on the phone said I should change the book title or use SH*T.

So yeah... prolly a bad ideas ...

Unless its a parody site, yeah, prolly not a great idea.