Ah maybe I'm not familiar with the current capabilities of AppleTV. With Plex I get to have cover art, libraries, and a nicely organized interface to my media library which I can navigate with my remote alone.
You get that with an appleTV. You can either hit play on the Mac then send it to appleTV, or navigate from appleTV to your Mac and find the file using the remote (or iPad/iPhone/iPod). I'm of to check out Plex now...