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0 pointsbenologist12y ago0 comments

42floors and others target HN because it's easy to pretend this is the target audience for virtually anything and watch those pageviews roll in.

There's a very simple way to tell if HN is really your target audience ... is writing startup bla bla that has nothing to do with your company the only way to get your company on the front page?

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namenotrequired12y ago

42floors are in the business of office spaces in startup hubs. To me HN, with its largely startup-minded audience, seems to be a great place for them to advertise.

benologistOP12y ago

It would be very difficult to for any service to have no audience on HN, not because HN is relevant to whatever they're peddling but because HN has a large audience.

Startups pooping out startup-fluff advertisement-articles chasing that precious 0.x% clickthrough rates to their homepage is boring and a stupid 'plan b' for growing your business.

Companies that actually have relevance to this community have no problem getting traction here based on what they do - that's why we don't get spoonfed "how to be an entrepreuner!!!!!!" each week from Github, Dropbox, Parse, Amazon etc.

namenotrequired12y ago

Those companies are relevant to almost all of us because they're (at least partly) B2C. 42floors is B2B, they rely on lower quantities of customers that each pay more.

In other words, it's not that the majority of us are in the target audience of 42floors. But a large portion of the people they do want to target - people that want to or are starting a startup - do happen to be here. It's like precision vs. recall. That's why I believe HN is especially interesting to 42floors.

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0 pointsbenologist12y ago0 comments

42floors and others target HN because it's easy to pretend this is the target audience for virtually anything and watch those pageviews roll in.

There's a very simple way to tell if HN is really your target audience ... is writing startup bla bla that has nothing to do with your company the only way to get your company on the front page?

0 comments

namenotrequired12y ago

42floors are in the business of office spaces in startup hubs. To me HN, with its largely startup-minded audience, seems to be a great place for them to advertise.

benologistOP12y ago

It would be very difficult to for any service to have no audience on HN, not because HN is relevant to whatever they're peddling but because HN has a large audience.

Startups pooping out startup-fluff advertisement-articles chasing that precious 0.x% clickthrough rates to their homepage is boring and a stupid 'plan b' for growing your business.

namenotrequired12y ago

Those companies are relevant to almost all of us because they're (at least partly) B2C. 42floors is B2B, they rely on lower quantities of customers that each pay more.

1 more reply

j / k navigate · click thread line to collapse