> How do you choose a name for anything anyway?
You find something that people can search for, and that isn't already being used by other companies in the same space. You also check it's not wang in Vietnamese.
The traditional tricks are much harder to do nowadays. (Kodak using K - "it seems a strong, incisive sort of letter."; Pyrex being a mashup of the Latin words Pyro (fire) and Rex (king)).