In fact, the article itself basically admits that the entire premise is full of shit:
"...gold in Asia is perhaps even more fetishized than in the West."
"Perhaps". This entire article, this entire kind of article, is based on a wild guess. Yet this doesn't stop everybody from running with the "Asians love gold!" theme.
Probably two thirds of the people in the iPhone line I was in wanted gold. Yet I don't see any articles saying "Americans love gold!"
Writing crazy and uninformed articles about faraway people while ignoring similar behavior at home? Yep, that's racist.