Not sure why you're quoting this. I read this when I visited the page... I just find it ridiculous that if I pay the $24.99 to upgrade, I will have put close to $100 into an app that basically stores passwords for me conveniently.
They can do what they want with their pricing, but I agree. I just don't see the value at the current price points, especially the $18 iOS app. I'd be more inclined to upgrade at around $20 and $10. At $18 and $7 I'd already have pulled the trigger.