anyone could roll a browser that did not include the DRM standardAnd how many people will use it, apart from outliers like people who post here? The vast majority of people use one of the Big Three: Firefox, Internet Exploder [no, that's not a typo ;)], and Chrome.
Furthermore, if the Big Three implement a DRM standard, then web pages that want to "protect their content" will simply use the DRM standard, and it won't matter that Joe's Really Cool Browser doesn't implement it; that browser simply won't be able to view the pages. A few outliers like us will rant and rave; anyone else who tries it will say "Joe's Really Cool Browser Sucks" and go back to using one of the Big Three.