Even if it's just $95, the point is the same: if you don't buy this product, you are fined and the police power of the state can be brought down upon your head if you don't pay up. Endless stories abound of people losing homes, savings frozen/confiscated, incarcerated, etc. over non-payment of seemingly trifling amounts. Heck, the whole Branch Davidian incident (50+ day standoff, dozens shot or burned to death) boiled down to alleged (!) non-payment of a $200 tax.
And it's not that a person doesn't have health insurance (though some truly don't need it, being sufficiently wealthy), it's that one is penalized for not having a particular kind of health insurance. Some of us are quite content to pay our way cash, insuring only for catastrophic events...but, for some reason, our legislators deem that punishable, requiring us to sign up for undesirable services at outrageous costs via a grossly dysfunctional website.
This nation was created in opposition to such taxation & penalties, hence a lot of citizens stressing out despite "it's just a little fine, so pay & be done with it." A government which threatens[1] severe consequences for non-compliance with "trivial" regulations should not be surprised by severe pushback from those not inclined to comply.
[1] - for all the "we won't garnish your wages etc." verbiage on the website in question, I'm not seeing any legal basis for anything other than IRS-standard severe consequences for non-payment of penalties.