Also, there is no call to action (or it's not clear enough). I clicked through to the cart and it gives me a three-step explanation but no links or buttons that say "Click me to get started". I was on the cart page and, at the bottom, it just says "It appears that your cart is currently empty!" This could be massively improved if you just sit your mom (or someone non technical) down at a computer and watch what they click while trying to accomplish a given tasks (or just exploring).
The dust of coal itself can also have adverse health affects if inhaled. You might want to properly shrink wrap the coal. You don't want some poor unpaid intern to get a whiff of coal in their lungs between when they open the package and throw it in the trash. The workers who inspect all packages might not appreciate it as well.
Makes money for the person selling the service of sending coal to members of Congress (and, secondarily, for the coal industry.)
> Why not donate the money to the candidate you think you should be in congress?
Because there is no way for someone to throw up a quick service to make money off of that.