Due to the incredible demand there is a line-up to start using BBM.
I really really want iMessage to be available on other platforms too, so I can use it to contact people without iOS.
So I'm doing this to send a message and show my support.
iMessage depresses me. It's great. It integrates with the OS on a level that Apple is never going to allow anyone else to do. And they're not going to let anyone else use the iMessage network, either.
Myself, I love the BlackBerry 10 OS but it is rough around the edges, lack of ecosystem, apps, and hardware isn't the greatest. I think what they are trying to do with BBM is get some brand recognition back and then hopefully sway people over to buy their next gen devices in the future. Even BBM as a service could be enticing, enterprise cloud by BB. Also, BBM will help sell enterprise customers on BB devices because they are able to communicate with their friends on other platforms.
Edit: Anyone else lamenting the fact BBM should have been available 5-years ago should start looking at iMessage in the same terms. At that point it didn't make sense to lose their hardware advantage now they have to throw everything and hope something sticks.
5 years ago, yes, this would be massive and had the potential to get bigger than any other messenger. But now, where tons of messengers are avail with Whatsapp leading the way, no chance.
This is so sad.
?
I wouldn't mind having something akin to Blackberry Hub on my Android, yet I'm not sure I need another messenger.