Ioannidis, J. P. A. (2008). Why Most Discovered True Associations Are Inflated. Epidemiology, 19(5), 640–648. doi:10.1097/EDE.0b013e31818131e7
Most studies are underpowered and are incapable of detecting the true effect. Only if they get lucky and observe an abnormally large effect will they obtain a statistically significant result, so the published results tend to be significant overestiates.
For another good example, see
Gelman, A., & Weakliem, D. (2009). Of beauty, sex, and power: statistical challenges in estimating small effects. American Scientist, 97, 310–316.
http://www.stat.columbia.edu/~gelman/research/unpublished/po...