2) The article title becomes immediately obsolete due to exchange rate fluctuations. On the day of the theft for instance, the BTC/USD rate was hugely volatile, fluctuating between $522 and $788.
We could go dig up the old Bitcoin Forum posts about people losing 25k coins and mark-to-market those losses for more sensational headlines. Or we could simply post the BTC amount in the headline along with present fiat value.