There is no cost for a faceless company to be 'sorry', and only prmotes the further unethical actions by other companies. I would rather see them pay the fine for privacy breach.

Moreover, this all goes down to the apps requiring ALL permissions to run, why is that acceptable? Why is QuizUp allowed to see user's location in first place?

To me, it feels like making stalker's life easier than ever. Make an app displaying cats, set it require full permissions, put on App Store.