It's a common practice I see around in SaaS products, on their landing page they'd put up a live users counter or simply make a statement that you'll be joining for example 200,000 happy customers
Does this help increase conversion rates?
Ask HN: Does it help to state how many users you have? | Better HN
If the number is sufficiently large, it can be a form of social proof. If the number is small, though, probably better to just have a few examples, quotes, case studies.