But the Swiss rejected it, probably because the government told them to vote against it (the gov always hands out brochures "recommending" how to vote). I suppose they got manipulated by the classic manipulation-by-fear strategy: "If you don't let our CEO's rip you off, we'll destroy your economy by going elsewhere." Of course they found their way of communicating this only between the lines (and not explicitely), which makes it very powerful b/c you can't call their bullsh#t.

We need more education.