People who prioritize utility over fashion are prime candidates though. Even nerds who claim to be all about utility are typically more fashion conscious than they want to admit, but when you are on the job being all about utility stops being a fashion faux pas. Utility belts are perfectly acceptable for people to wear when they are working, but you never see them otherwise (well, maybe the odd cellphone belt-clip..). I think that people who wear utility belts for work are a great target audience for this sort of thing.
I think they should focus on industrial use. That has the potential to be a stable market for them that they can use for widespread testing of hardware and applications. Use police to keep the ball rolling until they figure out a way to get the general public on board.