The big difference from Xcode is that Neonto Studio is completely visual. It's for designers. It's not an IDE; there's no code editor, no property bindings, or any of those things that make Xcode / Interface Builder so intimidating.
The generated code is therefore basically the view / view-controller side of an app. A programmer can easily integrate it into a project, and it saves a lot of time compared to doing the same work in code.
There's also a whole class of content-centric apps that can be done completely within this tool: books, video apps, music albums... Anything that's self-contained, doesn't need a server and doesn't have complex business logic.