1. Power-Loss
Newspapers do not dominate public discussions any more. This is nothing new and the melting adrevenues are just proving the pint to all those few that didn't already knew it.
2. Being forced to be engaged
Newspapers still have a chance, because quality still matters. The question is how to organize a profitable quality-producing workflow. There's no ultimate answer yet, but for the publishers it is already humiliating enough to be forced to do anything (see point 1).
As far as I have understood the issue, the newspapers want to control how users interact with the site, coming in from the front-page where they can tempt/lure the users to more on-site content and more ads, or just have two page-views and double ads for that one same story.
What I don't get, is how in this time and age where everyone should know more or less how the World wide web works, anyone can think they can control how users interact with your content.
There are a lot of reasons for this, journalism school, "the way things have always been done", etc. The rammifications are that even the young, 20 something reporters don't see the value of the internet, the opportunity to have users interact with their content. (aside: in newspaper speak, that would be "readers read their content")