Sure you can learn to program as you can learn to play a game or learn how to knit, but why do we have to artificially get women into the industry just to get number imbalance up? I guess the situation is simply different than here in Switzerland, because here we do all kinds of stuff to get more women into the industry but the numbers haven't really changed, so is it still "our" fault? Can't we just accept that women might not be so interested in computer science as much as most men are not interested in female-dominated professions.
I won't stop anyone promoting computer science, regardless whether it's for women or men, I'm just fed up with all the generalizations and prejudice regarding "the industry" and the fact that people simply don't want to accept that there are generally differences in interest between genders.