http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f...
http://thelastpsychiatrist.com/2013/05/dove.html
http://thelastpsychiatrist.com/2013/09/real_men_want_to_drin...
Otherwise there's this documentary, with a more historical (and less rum-soaked) take on the subject:
https://en.wikipedia.org/wiki/The_Century_of_the_Self
I've been meaning to watch The Century of the Self for months, will definitely check out.