1. I have in the past counted as a unique monthly user by Googling something (restaraunt, hotel, ??) and then looking at the "Google Reviews" which would take you to a plus.google.com page. It seems Google changed the UI on this now: "Google reviews" brings up a popup thing and the hours and everything else is on a card on the right of search results.
Good on them for changing it, but do I still count as a user by having consumed content which I assume come from G+ APIs? Wouldn't be surprised.
2. I bet many of those 41 million smartphone users are just auto-uploading pictures to Google+ without really knowing what Google+ is. They just like that they can auto-upload their pictures.
Google+ isn't doing "just fine".
edit: I'd like to know the unique monthly ACTIVE users. Where "active user" is defined as having posted something on Google+ (I'd concede to defining an active user as someone who has done an action to someone else's post, e.g. Like or Comment)
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