Historically in the U.S., "regulation" implied heavy-handed measures like rate setting, price controls, capacity setting, market segmentation, granting monopolies, etc. Scaling back those measures has been very successful. For example, deregulation of freight and airlines in the 1970's allowed the modern integrated delivery networks that make Amazon possible. The trend since then has been to avoid these particularly heavy-handed and market-distorting sorts of measures. I don't think even proponents of heavier banking regulations espouse regulating banks in the way we say regulated passenger railroads (which killed them).
In the context of cabs, a "lightly regulated" regime might require background checks, minimum insurance, and some sort of mechanism for verifying driver identity and reporting problems. Variables like rates, capacity, coverage area, etc, could be left to the market.