Look at MP3s, Napster and iTunes. The Music industry refused to offer digital alternatives leading to Napster. It was(/is) easier to get music for free. Why would I buy a CD with a rootkit on it (look up Sony Fiasco #87), or pay $15 for a CD when I only want one song? Why go to the store when I can get it sitting at home?

It was easier to get for free, and the industry suffered for not giving customers what they wanted.

Now we have iTunes/Amazon/etc and I can buy a CD OR just a single song! Or I can subscribe to Pandora/LastFM/etc to get music other ways.

I get to support the artists I like with ease! EVEN THOUGH I can get it "for free". It's not a BURDER to support my music entertainment "needs" and I have multiple options.

Now... compare that to Movies where they make fake scarcity by forcing a release cycle that basically forces people to pay multiple times. Movie. Followed by DVD. Followed by DVD Ultimate Edition. Followed by Red Box. etc... (not to mention DRM and other restrictions). Followed by broken availability (This only available on Netflix... that only on Amazon... Hulu... Disney... blah blah bleh)

There is no reason they can't do Movie followed by general release. Rentals on the same day as DVD release. Available in multiple places easily.

Or do you honestly believe there is a good reason for a months long delay forced on Red Box (or similar) before they can start renting a DVD? AFTER Months long delays to get to DVD?