They aren't he'll bent on crushing you. Oh no, propaganda is about seducing you. They want you on their side, not crushed. Convincing you that you're much too clever to be sold a lie. Why this is the truth! Those others, why they don't want you to know the truth. That you are truly one of the smart ones, that's found the one true way. Some might call it brain washing, I just call it sales. Turn you into a believer, a loyal true believer because by god these people only wants best for you. And bam, your hooked.
Don't be fooled, power isnt about crushing, not all all, it's about developing large adoring flocks of people that have seen the way, and don't need to hear another word. You don't crush your troops. You mold them into Super fans, adoring acolytes.
True propaganda entices, it never ever crushes.