For all that this tells readers, it could be anything from a tower defense game to an economic simulation.
(We'll be releasing in-game material very soon.)
Some unsolicited feedback,
1. I watched the trailer and came away with no clue what your game is actually about. Ideally it would tip your hand a bit more
2. I didn't find the trailer very compelling, either. In fact if anything it made me skeptical that this game was going to be some crazy political message.
3. With that being said, I thought I'd learn more about the game but didn't see any easy way to do so from the YouTube page or from your website. Add a link in the description and put the game in the top level navigation for your site.
4. The art style seems cool at least.
Best of luck, I hope you share more about your experiences as they develop.
Will you be planning a gameplay video? I think it's particularly difficult for viewers to extract value from non-gameplay trailers/teasers involving new IP.
Can you explain an embargoed press release?
Is it:
a) giving your "favorite" journalist(s) an exclusive time period to make announcements,
b) a heads up of when you will be submitting the press release,
c) a firm "time" when you'd like all press/media to hold stories before publishing?
If you're heading to GDC, good luck! It sounds like an exciting conference.
It makes sense to me, in that small subs see something like a trickle of content, and subscribers tend to be pretty into the topic to have sought the specific community out. So you could get a much higher % of the subreddit's total population visiting your site, even if they don't bother to actually upvote it.
And I love the name of the company and your logo. I think the video doesn't quite hit the nail on the head. (The art kind of reminds me of Interstate 76, which I love -- assuming that's the goal, you're not quite there.)
We'll be releasing some in-game footage soon - hope that'll give you a better idea of what the game is about.