A common identity system across the product tree is not a bad thing actually. If it were there from the beginning nobody would complain about this whole thing now.
The problem is that they wanted to brand this move as "hey g+ify your account".
It probably has something to do with the change in terms and conditions. I guess they could have forced everybody to this new terms and conditions (or leave) but instead they let people choose to use google products with the old terms and conditions by letting users to actively opt in to g+ (ehm, some might say "tricked", but that's another story).
What I wanted to say is that usually people look at this whole thing as an evil move, but hey all the companies around amend their terms and conditions and usually don't let you a choice about whether you want to be part of a new incarnation of the service, or not yet.
Note: I'm not talking in favour or against the actual terms and conditions (e.g. the real name policy), this is an orthogonal issue. I have the feeling that in the end it all boils down to this.
Anyway, this is so confusing. The fact that we are still talking about all this crap means that the was a failure in communication.
I wish there was a way to switch to this new identity system, and then disable G+ for your account. This would make so many people happy and probably it won't reduce the number of new G+ users by much.