We'll definitely be trying to do this in a few months, when we get an idea for what kind of general bump we saw in trials / signups. But a larger part of this endeavor was beyond direct sales.
Personally, I met a NYT reporter who's prepping a story on small-business CRM, I met the person in charge of CRM for Sony Music, and . Several of our larger customers stopped by and saw us as the mature, growing company that we are.
We had a great conversation with the CTO of one of our competitors at a meetup of The Small Business Web.
We're prepping to launch a rebooted Zendesk integration, and we bumped into their sales team at a bar one night.
It'll be several months before we can put a harder figure on those interactions, but we'd never be able to buy them on Adwords.
I'd love to hear from our peers on the value they're able to gain from this kind of thing!
