I'm perfectly fine with using different devices and different presentations. But changing mediums is stronger than just changing the device or the presentation. The web has an underlying vision that can't be transported to every medium:

> He [Tim Berners-Lee] kicked off by explaining what he means by the two words "semantic" and "web." Underlying the Web was the philosophy of a navigable space, with a mapping from URI to resources. He stressed that a URI was an identifier for a resource, and not a recipe for its retrieval.

Sure, maybe you can argue that you can build something like this with paper, but it is not practical. And you can't do that anymore when going to the semantic web.

Therefore, I don't think you can expect webpages to support mediums like paper that are intrinsically not web-able.

That's all I'm saying. Nothing about ads, nothing about apps, nothing about app-browsers.

PS: Why the downvotes? Did I formulate an attack I didn't realize?

You and me both. It is kinda funny (for the lack of better word) how Wikipedia is kinda what I imagine hypertext/web was initially envisioned to be (except for its centralized nature). But it lives another layer above the web, being a web-app for handling hypertext with it's own UI (nested inside browser UI which in turn is nested inside system UI), its own markup format (because HTML evolved away from being pure hypertext format), and its own update mechanism (instead of HTTP methods, because REST is hard, lets go shopping)