In common terms I assume people to mean that an action was taken simply to experience pleasure. It's generally used negatively to imply that there is an emptiness and a selfishness driving the actor which I tend to dispute.
I think that your second definition is both easy to support and reduced beyond usefulness. If one experiences pleasure from pain (BDSM, piercing, tattoos, or as you mentioned sacrifice) then there is no paradox, no need to ignore these situations and no need for an alternate, even more vague definition.