What I meant was that I feel the same way about some of the issues he raised, and I think that there are lots of large-scale improvements that could be made on the web, but the scope of the problem makes it overwhelming to deal with.

The "where to start" piece in particular sounds bad, but I just meant that I wasn't sure how to articulate the problems I see with his solution. I get that it doesn't come off that way, especially now that I read it. Apologies to the author.

I didn't mean to belittle his effort in the least. It's a noble task to try and effect change in such a large domain because you believe in it.