Maybe it's vaporware. With Lean Startup glasses on, this could be someone(s) trying to validate an idea. Although, I do admit, I thought the page was an April Fools leftover joke.

Marketing critique aside if the idea has legs, people may be interested (perhaps with a better message). That's my takeaway. Practically, at the right price, I might use a service like that.

1. Don't have to drive 2. I can be somewhat assured of quality (and not have to rent a limo & driver for myself).