Again, you clearly aren't from around here.

To be less facetious, I could also choose AT&T DSL, but they don't offer competitive bandwidth. And they aren't exactly a small independent ISP. There might be ISPs that offer "business class" service, but their prices probably start at least 3x what I currently pay. I'm not even sure they would offer service in an apartment complex either.

Here's the thing about smaller, 'independent' ISPs: they're small. That means they don't have very large coverage, and the US is a very large country. So even though there are SOME smaller, independent ISPs which are likely to remain net-neutral, they can only service a very tiny portion of the population. That doesn't help everybody else.

I live in Santa Clara, in the South Bay. It's pretty close to the heart of Silicon Valley. My only option for an ISP is Comcast; my choices are literally, in the true definition of literally, use Comcast or don't get internet. And that's not really a choice, is it?

Not in most areas of the US.

In the vast, vaaaast majority of cases, "no".

Especially in apartment complexes, you'll have a single carrier lock down entire areas in a no-compete way.