Rackspace should have invested more in PaaS. Its only offering that could it semi-accurately call PaaS, Cloud Sites, is lacking - it supports few runtimes, without things like git-based deployment that would enable it to fit into a CI Pipeline, and it seems intended to host static websites with some dynamic features rather than full-fledged web applications.

I think they are also failing by trying to differentiate themselves in a business that will end up being much like a utility. When your business acts like a utility it's kind of a race to the bottom on prices. Furthermore, in attempting to differentiate themselves, they failed to characterize their primary customer properly - the kind of person who interacts with RackSpace directly is not the kind of person who calls support a whole lot, and yet the quality of their managed support seems to be their sole differentiating factor. My company did take advantage of managed support a few times, and when we did so it was enormously helpful, but it wasn't enough to keep us there when we saw lower-cost offerings elsewhere, because we have enough expertise in-house to solve 99% of problems that come our way.

That said, I own RAX and I would very much like to see the stock stop tanking. An acquisition proposition could send the price back up to near where I bought it - and who knows? Maybe I'll end up trading it in for some more AMZN ( a stock that has also been tanking, by the way.)