Meanwhile, in the last month, these companies come out and endorse the status quo, and criticize the motivation behind the proposed reforms if not the specific terms. They come out and say, just in the last month, that "we think the current system is fine." Now, everyone opposed to the reform can wave these comments in front of the faces of everyone still on the fence. "See, we told you, the system is fine!" When you're talking about a reform bill, an endorsement of the status quo is almost the same as outright opposition to reform.
If PAI didn't intend to kill the bill, they sure as hell handed the trial lawyers a gift-wrapped present.