For the WC I will download whichever TV channel app that streams the football and use it with a VPN in order avoid geo blocking. I will do this for whichever game I can't watch for free on TV. Given that I live in the EU, and using this as precedent (http://www.bbc.com/news/business-17150054), I don't think this is illegal in any way. Hope that helps.
That site lists (legal) options for different countries.
[2]: http://designzum.com/2014/06/09/best-sites-to-watch-fifa-wor...
It is in spanish, and I'm not sure if it has any kind of geo-filtering (I tried with Tor without problems). It claims to be hd, but IMHO it isn't.
In my country, suscribers to the Antel Vera service can stream them legally, but it's only in Uruguay.
I'm REALLY hoping Netflix or Hulu or Twitch/Youtube or someone will disrupt this and offer some sort of paid, premium or whatever live sports streaming package, then I can ditch Cable TV.
Sometimes in weird languages as well.
Thanks for the post about World Cup. Just a tip about those who don't live in countries that stream world cup online. You can use UnoTelly to remove the geoblock and stream World Cup 2014 in your country free worldcup.unotelly.com