Food policy an America is a perfect example of where capitalism fails to take into account externalities, in this case the externality is health and wellbeing which has always been recognized as of paramount importance, but nevertheless remains difficult to quantify in economic terms due to the inherent complexities involved. Unless we stop and think critically about it, we are doomed to sacrifice our health to a huge money-making apparatus in exchange for a bit of well-engineered flavor.
The status quo which most of of us have known for our entire lives is what necessitates a movement. Perhaps I'm taking your comment in the wrong spirit, but I think it's something that needs to be taken seriously by everyone living in industrialized countries.