That said, I'm really not even sure what the value add is here for bodyweight videos: they've been done so many times over, and with the recent popularity of the 7 minute workout[1] I just don't see what you're trying to bring to the table that is specifically "for hackers" other than the marketing appeal.
My suggestion would be to offer something that appeals uniquely to your hacker audience that isn't found elsewhere. Off of the top of my head, hackers are "lazy" (in that we aim to optimize and remove redundancy) and are convinced by science, so if you can prove that your videos are shown to be efficient, effortless (meaning everything but the workout is taken care of for you), and that it delivers marketable results, then I think you might have something.
[1] http://well.blogs.nytimes.com/2013/05/09/the-scientific-7-mi...
Nothing against bodyweight stuff either. I do a light bodyweight routine two days a week to help deal with some back/posture issues ICF is not addressing well enough.
I'm down to 195, and stronger than I've been since I was in my 20s.
I tried one of those "vary your workout every day" programs last year, and quit. Not being consistent, as a newbie, made it hard to see progress, which demotivates. On ICF, while reaping noob gains, I see the weight I lift go up every session.
For me, value would be in putting in my exact workout, down to lift tempos, pauses, rest between sets, etc., and having an app run my workout for me, so I only have to think about proper form and pushing out that last rep.
Perhaps more importantly, why do I have to create an account to view a work out video? That and the fact that I had to agree to a massive ToS which included things about billing and cancellation stopped me going further.
HackerBody videos are 100% free. The TOS have stuff regarding refunds incase I launch some premium features down the road. I could see how that would be confusing. I'll work on adjusting that.
I'm requiring people to create accounts for some additional features I'm rolling out. Great point on having a demo workout that doesn't require some to login. I'll make that happen.
The videos are just the tip of the iceberg. I wanted to get this launched and get feedback before I push out new features.
Thanks for taking time to give me your feedback!
I'd dump the line entirely and play up the "Feel better. Write better code." part, particularly how regular exercise can reduce mental fatigue.
By putting other people down? Classy.
Regardless of the reasons for this, I believe hacker-centric health services really could use more "meathead free options".
Due to the name I immediately felt right at home, that this was totally for me. "Feel Better. Code Better. Level Up."? Heck yeah, speaks right to me.
I signed up without hesitation and enjoyed a nice 26 minute break from coding. Something aimed at "office workers who sit all day" likely wouldn't have gotten that response from me.
(And if the "hacker" tagline really does end up weighing down this venture, spinning off a rebranded version or two for other niches could quickly solve that problem.)
"Feel Better. Code Better. Level Up."
"Being healthy will make you a better programmer."
I think the "hacker" market can be captured without being so patronizing.
If you want to call it "Geek" fitness or "Nerd" fitness, that's one thing. The whole level up angle is being done by Fitocracy successfully and they aren't targeting coders, they are targeting people who like games and tech, which is a large group of people who may be put off by the hacker angle. By labeling hacker, they are saying that "only people who code will really understand our product".
I'd love to see someone actually address the motivational and cultural differences that people from the geek subculture have, instead of just thinking that you can slap a coat of paint on the same old bro-and-jock approach.
http://my.hackerbody.com/membership-account/membership-check...
I also try and follow a 7-minute workout routine every morning. Apart from that, I'm an active tennis player -- although, after having joined a work-from-office job (since a year), I've been getting less time to be on the courts than I'd like.
1. Subscribe to fitness-related forums on reddit or find friends with whom you can compete. Huge motivational boosts here.
2. Try not to let yourself get depressed when you have weeks upon weeks of really tough work with no end in sight. This happened to me recently and I let go of my habits which I had built up over months. It's seriously killing me and my mood is suffering. It's a vicious cycle.
3. Eat well. Doesn't mean eat like a rabbit (you'd be surprised, you don't even need to eat remotely like a rabbit.) Like Scooby said in his videos: eat a little less, exercise a little more and lay off the carbs.
In as little as one month, people noticed the difference to the point where they said I appeared even more intimidating than usual (I'm pretty tall). I want to get to the point where I do this continuously for at least one year. But man, is it hard.
I actually find the "no end in sight" aspect of BW work to be really helpful: I don't have to worry about what happens when I "run out" of exercises, there will always be another progression: Pullups are getting too easy? Try one-arm pullups. Pushups getting too easy? Work on handstand pushups.
etc. etc.
The important thing is to ensure that you feel like you're making progress on each workout: Adding reps, moving to a harder version, or just improving form. Stagnating is an absolute killer.
But I was referring more to work-work, like coding...
Also, this program will not help you get in shape.
Not sure where your TOS came from but there seems to be a lot of focus on free trial that moves to a subscription after 30 days. This is a valid choice for a business model but it seems like it will limit your growth.
From a technical standpoint it looks like some of the routes for authenticated users are available to unauthentic folks like me. Also, ssl is a requirement even for early stage projects, pick one up asap.
All that said, you o have a nice bootstrap based layout that looks nice which is more than many projects have.
Lastly, being from Grand Rapids I do like the 'Made in the Mitten – By geeks, for geeks.' slogan.
"Exercise is physical activity for its own sake...Training is physical activity done with a longer-term goal in mind...random exposure to a variety of different movements at different intensities...is Exercise, not Training, since it is random, and Training requires that we plan what we are going to do to get ready for a specific task." - Mark Ripptoe
It also removes the ability to accurately track progression, which is something that tends to matter to the geek with a fitness app. AKA your target market.
1) I was assuming "Get Started for Free" means there's a free trial followed by a subscription fee type service.
2) It would go a long way to have a little more content (in terms of pics or specifics about the program) to tease sign-ups. The sign-up wall came a little too soon, before I felt interested enough to continue.
How can you call it "HackerBody" when bodyweight exercises are so much less effective than Weight lifting?
There are pros and cons to bodyweight and free weight depending on the desired outcomes. Neither strictly dominates the other.