A diploma from a prestigious university only means you can go through better gilded doors. After that, your measure is how much money you helped your employer make.
After a while, the metric becomes what you've done (in the past) to prove your worth.
If MOOCs are taken seriously, and can compete with prestigious diplomas when it comes to that first job, then you've got a game changer.
Sadly, the only way to make a business (again, pains me to say that) pay attention is if they lose money.