Look, mistakes were made. These could have been addressed with a suitable apology. Instead you get this bs and hiding being 'but it was reviewed' when clearly there is a disconnect between the way this study is perceived by the subjects and the people that conducted it and those that reviewed it.

Maybe it is that facebook is not exactly associated with ethical conduct, maybe it is that the review boards were asleep at the switch, maybe it is that in a corporate context ethics is so far removed from the stated goals that such discussions are meaningless.

But for all the review that took place and all the points in time at which this study could have been halted the fact that nobody steps up and says: "we were wrong to do this" tells you more than enough about the state of ethics at facebook.

And I'm not at all surprised, there is a good reason I don't have an account there. But I'm still surprised at how bad they are handling the fall-out from this. They're essentially making it worse, not better.

Do you work for facebook?