Although this might look like sidestepping the law, it may still have an effect on Amazon sales.
I can't find the reference at the moment, but I recall an anecdote relating to the early days of Amazon free delivery, which noted that in one international market they had instead implemented the offer as a one-cent delivery charge, only to find that the expected uplift in sales was not as significant as it had been elsewhere where truly free delivery had been offered. Upon properly abolishing even that token delivery charge, sales then boomed as expected.
I'm guessing I read this in 'Freakonomics' or something like that. Curse this inefficient human memory. :)
