Gentlemanly fashion would involve the
guilty party to invest all the effort in resolving the situation and apologize to everyone involved, instead of demanding others to educate him and point out how exactly to improve his wrongdoings.
Noone is really entitled to free handholding from others in the first place, and doing harmful stuff (such as spamming the appmarket with those fake apps) doesn't offer any extra rights, it can only offer extra duties.
It would be harsh to punish someone after the first offense, but if someone is showing both with his words (the "clarification" sent to google) and actions (the other two strikes) that he perceives those actions as socially acceptable, then there's no duty for anyone to reeducate him when just putting him on lifetime ignorelist achieves the required result (protecting appstore customers from such publishers) much cheaper, faster and better.