Care to explain how and why the fraud rate went up?
Chip and PIN cards are widely deployed here in Spain, and all cases of fraud around me involved drunk people not covering the keypad when entering their PIN. In ATMs there's a nice animation of a hand covering the number pad, but not on POS (LCD displays just say "Enter your PIN"), and many people are careless or forget to do so.
I used to hear more cases of CC fraud back when magnetic strips were used, but I might just be biased.