The cheapest FLIR camera so far has a (afaik) 240x240 low resolution IR sensor. So they maybe combine an upscaled IR image over an actual VGA camera photo.
And yes, launching this thing a few days before the iPhone 6 announcement is about the stupidest goddamn marketing move since the Osborne 1. Somebody needs to lose their job over that.
In FLIR's defense, 80x60 is still very useful for a lot of things. The ability to overlay low-resolution IR and moderate-resolution visual images is sort of a cheesy gimmick, but it makes the low-res IR sensors vastly more useful. (My E4 is hacked for 320x240 support, so I usually turn the MSX overlay off.)
- Color (you can pick how the color scale is rendered)
- Sensitivity (matte, semi-matte, semi-glossy, glossy)
They're releasing a few more apps of their own and an SDK, so it might be possible in the future to get the raw IR image.