Please note I am merely reporting what I remember was the most common way to refer to non tech savvy people.

This is the same culture that gave us LART, PEBKAC, cluebat, and of course the BOFH.

Interestingly enough, in italian we used "utonto" as a blend of "utente" (user) and "tonto" (dummy, simpleton), showing the feeling was shared across language barries within similar groups.