Have you ever looked at the backend web interface of some of the most popular residential wifi routers? It's shell script. Why? It's a cheap and accessible interpreted language; no need to clutter up your tiny embedded OS with the huge requirements of php, perl, etc when you have all the tools you need in busybox.

CGI apps execute shell scripts all the time. Even if an app executes an app executes an app executes an app, if that app four layers down runs a shell script, the environment is still passed down. Turtles, dude.