This isn't entirely abstract either, most the sites that would hire out something like this would make that money back in a couple days if he was able to bump conversions up even slightly.
I also know quite a few solo founders with a technical background who have pretty shitty landing pages, even though they know (technically) how to build one and/or extended one from themeforest. They just forget about white space, proper padding and stuff, but hesitate to hire a designer for a day.
I'm looking at the before and after example, and there are just a few words changed, previous headlines enlarged and colored, and a call to action at the very bottom. Yes, those are positive changes, but for $1,000 I'm expecting someone to bring far more to the table than a few minor tweaks. If you're asking for a premium price, I'm expecting a premium service.
It provides more style options than designmodo's and fewer components, but I think they are both great options.
I also don't think saying you get 10% - 17% conversion rates resonates at all. A lot depends on what you're optimizing for. I have landing pages that can routinely convert 70-75%, but that's a first step optimization for click-thru, not sale. I think it's best not to pigeon-hole yourself into a range and instead just say "I've increased conversions by x%".
As for the conversion rates, totally agree that the metric I shared is somewhat vague. Every project has different goals, and sometimes even a fraction of a percent is a major win, such as with major display advertisers.
Also, your point about showing the increase in conversions for my projects is way more powerful. Unfortunately, since this is brand new, I don't have better data to share. Hope to have some soon.
This is productized consulting at its best.
"Sound too good to be true? I wrote and designed this very landing page you're reading in 1 day."
Yeah, I can tell. It's impossible to create a design that will stand on its own in a day, if only for the fact that you need to have looked at it for so much longer than 24h (which is probably more like 10h) to have any kind of perspective on what you've produced. And, frankly, I feel like somebody who's been doing this for 10 years should know this.
To me, this whole thing just reads as an easy cheap hack for this guy to make more money.
Can you give an example of a decent landing page?
I honestly think products like OP's (original OP...) degrade design as a profession. It takes much more time than a day and much more than $1k to properly design a landing page. You not only need to understand the brand (or help build it in some cases) but the language and tone of the business (even in larger companies that have a tone already you still spend a considerable amount of time on this). You need to bring the essence of that product into an easily digestible 'frame'.
The design of OP's site tells me that they think design is something that can be done hastily and with very little information.
Everyone talks about how successful their startup is selling books on how to be successful in startups to hopeful startup founders....
Another ebook? really? and +$200 for the video supplements.
This does seem useful though. I've probably underestimated the impact a landing page can have on idea validation and conversions.
Great stuff anyway, but the price put me down, at least for me, but I don't usually pay for nothing. I'm a bad customer (:
Don't let the ADHD crowd get you down. Beautifully done.
wat
I think what you're trying to say is: the page says jQuery is a framework, when really it's a library. Frameworks have more structure (Angular, Backbone, etc), and JQuery calls itself a library...
Author might want to fix that.
From their Terms of Service at http://www.google.com/analytics/terms/us.html the language is crystal clear "You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that are used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data..."
I'm surprised by the number of sites that ignore this. I wish you good luck with the product launch but privacy and legal compliance are hot topics lately and I think you should consider bring your site, and especially your client's sites, into compliance.
