Once I got it it up and did the first little bit of marketing, it's been literally no work. Maybe 30-45 min a month answering questions, but I wouldn't consider that work. :)
[1] https://itunes.apple.com/us/app/ocean-commotion/id518629974?... [2] If you don't count the $100/yr developer fees
Initial code took about 1/2 hour and I charged a bit over $100. Don't remember exactly how much.
I then spent hours writing emails (on top of the documentation I supplied) explaining things as he tried to add functionality on his own :-(
Someone commented "5 dollars to someone who points out the irony in this", I replied. The guy sent me $5 via Paypal. I used the $5 to get a .com domain (special offer on GoDaddy). The domain was for my web design portfolio, and that's how I got started.
When there's risk involved, you're willing to pay even more. Hiring an electrician or plumber. And the value goes up the more risk there is, just like an insurance premium.
But value can go through the roof when there's a potential for gain on the line. Especially coming from a credible source with a proven track record of success. How much would you pay for a machine that spit out $2 for every $1 you put into it? Even if the total cost of that machine's parts was only $40?
A good consultant can analyze a business, figure out what needs to change, write some decent content, bring it all together in a theme forest template, set up so e traffic sources, and add 5, 6, or 7 figures to a business's bottom line.
Plus, if you're too cheap, they might not even consider you. Would you buy a $20 car? You'd be very skeptical and ask a lot of questions. There's even the weird pricing trough where you just assume it's a scam and move on.
All that to say that charging $500 is more than reasonable. I usually charge 6x-10x more for a superficially similar service (consulting plus template setup and customization). It's all about how you position your service, and what benefit you can guarantee your client.
I'm there to provide and create value, not take the money and run.
I'm not going to lie however, in some cases the person clearly has no other mindset than "I need a website, I need it cheap, I need it fast" - in those cases I slam it together - giving them what they want.
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